When youвЂ™ve trimmed your list down to the most powerful candidates (anywhere from half a dozen to a few hundred long-tails), youвЂ™ll be ready to start optimizing your pages and adding them to your content.Exact search volumes and search trends Get search volumes with historical data. Keyword, Title, Author, Subject, Series, Tag, List.Your chosen keywords should be used sparingly in such a way that they are almost unnoticeable and natural to your readers, lest your SEO can end up being completely counter-productive.For instance, in the long-tail keywords-related search results listed above, the query short-tail keywords arenвЂ™t specific enough. Catalog Website FAQs Events Articles. Catalog, Website, FAQs, Events, Articles. In B2B PPC, targeting long tail keywords can bring higher conversion rate, higher quality scores, higher CTRs, and lower CPCs (cost-per-clicks).Search. Just start typing your primary keyword into the Google search box and see what variations Google suggests: If it turns up in a Google suggestion, you know that itвЂ™s a phrase people are searching for.Long Tail Keywords Are Much More Profitable In B2B organic search, long tail keywords result in higher conversion rate, higher average time on site, and lower bounce rates.

For example, targeting вЂBeginners guide to on-page SEOвЂ™ is far more specific.Not only is it easier to rank highly with long-tail keywords, but users who visit your website via long-tail terms are also more likely to buy!This is because long-tail keyword searches are highly specific, so users mostly know exactly what they are looking for when searching- as opposed to short-tail keywords, which are often used in the early stage for looking for a product or service, perhaps when researching before buying.In conclusion, long-tail keywords typically offer a vastly higher return on investment (ROI) than trying to compete with a huge number of largeВ businesses which have somewhat of a monopoly over them.Short-tail keyword opportunities are still very much worth looking into. Needless to say, getting your website listed in the first search engine results page (SERP) for that term will be almostВ impossible.By comparison, targeting a long-tail keyword that is more specific to your particular business will be far less competitive, and the traffic generated is more likely to lead to conversions. However, itвЂ™s important to remember that short-tail keywords are extremely competitive in spite of the large number of hits the keywords receive.For example, typing вЂSEOвЂ™ into Google will yield many millions of results, and the term has hundreds of thousands of monthly global searches. ItвЂ™s a free tool (Google Adwords account required) that provides you with keyword suggestions along with important information such as approximate value in pay-per-click advertising programs, competitiveness and monthly global and local searches.When doing your research into on-site SEO, youвЂ™llВ come across the terms short-tailВ keywords and long-tail keywords.Short-tail keywords are much more general search queries consisting of one or two words, while long-tail keywords consist of three to five or even more words.When searching for more specific results, web users tend toВ type a longer query (i.e.: a long-tail keyword) into Google or another search engine in order to get more relevant results.By contrast, if they are only searching for a general topic, then theyвЂ™re more likely to enter a short-tail query of one or two words.When looking for keyword suggestions, novice online marketers can be tempted to go solely for short-tail keywords, since these terms often hold the most traffic. Identify seasonal keywords and hot topics that will boost the organic traffic of your website.One of theВ most popular tools to use for keyword research is the Google AdWords Keyword Planner.

Because your website is likely to contain lots of copy highly relevant toВ your business, you can get excellent keyword ideas just from reviewing your content and coming up with a list of short phrases of around three to five words. The quickest returns can often be found in the form of long-tail terms which drive the most valuable traffic to your website.Now that you knowВ how long-tail keywords can benefit your search engine marketing campaign, youвЂ™ll need to find the best ones to suit your online marketing campaign.While GoogleВ AdwordsВ Keyword Planner is a great place to start, it is certainly not the only resource that you should be using to conduct your keyword research.In fact, a great place to start looking is your ownВ website.

Long Tail Keyword Search